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Chopard is a Swiss watchmaker founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland, initially started by making Ladies watches & Pocket watches.
In 1963 Chopard was sold to Karl Scheufele, he was a watchmaker from Germany and the family have owned the company up to the present day.
Chopard began in 1860 to market is finished watches throughout Europe, after is death back in 1915 the company was taken over by is son Paul-Louis and his grandson Paul-Andre.
In 1963, having no children wishing to continue in the business, Paul-André Chopard sold it to Karl Scheufele III, a German goldsmith and watchmaker who was seeking a watch movement manufacturer exclusively for his own business.
In 1976 Chopard started making watches that contained its signature free-floating diamond behind sapphire glass, called the "happy diamonds"
In the 1980s, the company expanded into making sports watches for men and diamond jewellery for women.
In 2010, the company celebrated its 150th anniversary, by which time the company's estimated sales were 550 million in total (of which 250 million in watches) with about 100 stores around the world.
Since 2013, Chopard has been promoting its high end products as using ethical and sustainable gold, though using this for all its products remains a long-term objective.
Here are a few examples of watches and jewellery Chopard produce today.